Church social media growth: what one week of sermon clips did
Most church accounts post on Sunday and then go quiet. Here's what happened when one church let its sermon keep working all week.
The numbers: @thewaychurch on Instagram
Our production partner, Church Content Co., publishes these 7-day Instagram insights for @thewaychurch on its homepage. Quoted exactly:
6.8k reached
↑ from 1.2k. Accounts reached, last 7 days.
14.2k impressions
↑ 184%
312 profile visits
↑ 94%
Non-follower views
+249% from last week
Their summary: “Reach grew from 0 Sunday to 6,800 by Saturday.”
Why church Instagram reach matters to a pastor
Non-follower views are people who don't know your church yet: neighbors, people who left the church, people searching. Sermon clips put the actual message in front of them, not an announcement graphic.
How human-edited sermon clips get there
“You're paired with a real person who watches your full sermon every single week. No bots, no shortcuts, no AI summaries.” Then: “Before anything posts, we send it all to you for a final look. Your theology, your voice, your approval.” The result, in their words: “Your church stays consistent online so you can stay focused on ministry.”
Starting from zero? So did plenty of others
“Plenty of churches we work with are starting from zero.” You don't need an audience to start, just a sermon.
A conviction, not a gimmick
“Here at Church Content Co., we will never use AI to create client content.”
Church Content Co.
“Church media is worship. If you don’t see it that way, we’re the wrong business partner.”
Church Content Co., “Should Churches Use AI for Social Media?”
All figures and quotes are reproduced exactly as published on churchcontent.co, its FAQ and its blog. They are Church Content Co.'s published results, not a guarantee. Results vary from church to church.
Human-edited sermon clips by church creatives
Your clips come from the expert content makers and designers at our production partner, Church Content Co. They have roots serving inside local churches, creative-director experience since 2019, and professional film production work. That means a church insider's heart and a producer's eye on your sermon. Meet the team behind your clips.
Get a free clip from your own sermon